AI Sales Enquiry Qualification
Last reviewed 27 Oct 2026
AI sales enquiry qualification reads every incoming enquiry from website forms, email, IndiaMART and WhatsApp, extracts the product, quantity, location and urgency, scores it against your ideal customer and routes it to the right salesperson in your CRM. Good leads get a response in minutes instead of days.
Key Facts
| Sources | Website forms, email, IndiaMART, TradeIndia, WhatsApp |
|---|---|
| Extracts | Product, quantity, location, timeline, company type |
| Output | Scored lead in the CRM, assigned owner, suggested first reply |
| Human role | Salespeople review the score and send or edit the reply |
| Payback driver | Faster first response, less time on poor-fit enquiries |
Why speed matters
B2B buyers often contact several suppliers at once. The first credible, specific reply frequently wins the conversation.
How scoring works
| Signal | Example | | --- | --- | | Fit | Product you make, quantity you serve | | Intent | Specific specs, timeline, delivery location | | Risk | Free email, vague ask, unserviceable region |
See the IndiaMART and Zoho CRM integration and the CRM software cost guide.
Frequently Asked Questions
Will it reject leads automatically?
We recommend it prioritises rather than rejects; people still see every enquiry.
Which CRM does it work with?
Zoho, HubSpot, Salesforce or a custom CRM, through their APIs.
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Need help implementing this in your business?
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