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Your first working product in 8 to 12 weeks

We help founders cut an idea down to the version that proves it, then build that version properly so it can grow instead of being rebuilt.

THE FRICTION

The Problem It Solves


01

Scope that never stops growing.

Every feature feels essential, so launch keeps moving.

02

Cheap prototypes that must be thrown away.

Quick builds without structure cost more when real users arrive.

03

No technical co-founder.

Decisions on stack, hosting and security fall to someone without the background to make them.

04

Building before learning.

Months go into features nobody asked for.

THE CAPABILITIES

What you get


Scoping workshop

  • The smallest product that tests your riskiest assumption.

Clickable prototype

  • Tested with real prospective users before building.

Production-quality build

  • Web, mobile or both, with authentication, payments and admin.

Analytics from day one

  • So you know what users actually do.

Launch support

  • Hosting, app store submission, monitoring.

A plan for version two

  • Based on usage, not guesses.

How we work: Two-week scoping and prototype; fixed-price build in two-week cycles; launch; iterate. We build our own products this way. Slate, our executive intelligence platform, began as a focused first version and grew from real usage.

FAQ

Frequently Asked Questions


What does an MVP cost?
It depends on scope, which is why scoping comes first. Most focused MVPs we build fall within the range of a small internal tool. See custom software costs.
Who owns the code and IP?
You do, fully, from day one.
Can you act as our technology partner after launch?
Yes, on a monthly basis, until you hire your own team, and we help you hire.
Web or mobile first?
Usually web, because it is faster to change. Mobile first when the product depends on the phone.
Do you take equity instead of fees?
No. We work on fees so the product and equity stay yours.
HOW WE WORK

What happens on the call

Before

You pick a time. A few questions help us prepare, nothing more.

On the call (30 minutes)

We ask about your business, what is not working today and what a good result looks like.

Our honest view

We tell you whether custom software, automation, AI or an off-the-shelf tool fits best, even if that means you do not need us.

Afterwards

Within two business days you receive a short written summary with recommended next steps. There is no obligation.

Tell us the idea and who it is for. We will tell you what the first version should be.

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