WhatsApp Business API (Cloud API)
The WhatsApp Business API, now the WhatsApp Business Platform with Meta's Cloud API, lets your software send and receive WhatsApp messages automatically: order updates, reminders, OTPs and support chats, from a business number that many staff and systems can share.
Key Facts
| Starting conversations | Only with Meta-approved message templates |
|---|---|
| Replying | Free-form replies allowed within 24 hours of the customer's last message |
| Pricing | Charged per template message, varying by category (marketing, utility, authentication) |
| Consent | Customers must opt in; opt-outs must be respected |
App, Business app, or Platform
The regular WhatsApp Business app suits one person on one phone. The Platform suits businesses that need automation, integrations with CRM or ERP, multiple agents and volume.
Common uses
- Order and delivery updates, COD confirmation.
- Appointment and payment reminders.
- Support chats logged in a CRM.
See WhatsApp Business API: automating customer communication.
Frequently Asked Questions
Do I need a provider?
Not necessarily; the Cloud API is available directly from Meta. Providers add inboxes, templates and integrations for a fee.
Can I send bulk promotional messages?
Only as approved marketing templates to customers who opted in, and quality ratings can limit sending if many users block or report you.
Need help implementing this in your business?
Turbo Bytes Consulting helps businesses streamline operations and build custom software architectures that scale without chaos.